Peachy Pilates sought to establish a distinct brand identity that encapsulated their unique approach to fitness and resonated with their target audience. The goal was to create a cohesive visual representation that communicated sophistication and luxury while maintaining a laid-back and approachable vibe.
Created a simple yet meaningful logo featuring a heart shape, symbolizing both care and connection, with leaves added on either side to resemble wings. This design not only reflects the brand's emphasis on personal growth and well-being but also draws a playful connection to the peach fruit, often represented as a butt emoji, aligning with the fitness focus of the business.
Selected a peachy pink as the primary color to evoke feelings of warmth, positivity, and playfulness. This color symbolizes compassion and nurturing, making it an ideal representation for a fitness brand focused on community and support. Paired with dark green, which signifies growth, renewal, and balance, the combination enhances the brand's sophisticated and luxurious aesthetic.
Chose a thin, flowy serif font, specifically the Gofar Serif font, for its contemporary and modern appeal. This font features unique letter forms that add character and elegance to the brand. To improve legibility, I altered the original design of the letter "a," ensuring that it remained stylish while being easily readable.
