Client Background

State of Ethos is a moto apparel brand inspired by the rugged, vintage 1960s motocross scene, aiming to disrupt the industry with unique & unconventional designs. They would release clothing in limited collections that required new marketing campaign collateral.

Challenge

Client needed a graphic & web designer who could modify their existing Shopify theme, manage products, edit photos, and design social media graphics.

Solution

Using my knowledge in various areas of design, I was able to help in different areas. I worked off their brand aesthetic to design graphics and Shopify website layouts. Their brand was heavily influenced by brand marketing done by brands like GAP that use a lot of minimalism and clean backgrounds. During my time at State of Ethos, I was also able to learn a lot about the clothing manufacturing process, and tech packs for apparel.

Shopify Site Management

Shopify: Within Shopify I set up new layouts for home and product pages, imported & managed products, and managed app integrations.

Digital Brand Collateral

Social Media Graphics: I created social media graphics for each collection with the goal to boost engagement.
‍Kaviyo Email Campaigns: Design graphics, create email campaigns, design the emails, and set them up as well as SMS messages.
Photo Editing: I worked alongside the photographer to retouch and edit photos

Printed Brand Collateral

Helmet Design: An awesome project I got to work on was collaborating on a helmet design worn by a sponsored X-Games rider held by ESPN. Seeing printed work on TV is pretty neat!

Services

Shopify Theme Design, Product Management, Social Media Graphics, Print Design

website

http://www.instagram.com/state_of_ethos

Opalstone Design

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Opalstone Design

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